Climate change, water pollution, overfishing, but also the chemical filters contained in sunscreens cause coral bleaching and alteration of marine biodiversity. Today, thanks to information, we can become aware of the impact that our actions have on the environment and direct our habits towards eco-sustainable choices.In support of our environmental cause, we are happy to announce that we are Plastic Free Affiliates, which means that for every tube sold we are engaged in supporting the projects carried by the association, such as plastic collection from the beaches and rescue of Mediterranean sea turtles.
Coral reefs are in danger
The combination of various disturbing factors in the marine environment stresses corals causing them to expel the small algae they need to survive. This process is called bleaching , because it leaves only the white skeleton of the coral now lifeless.
About 25% of underwater life depends on the habitat created by coral reefs, and over 500 million people around the world rely on them for food, tourism, employment - an ecosystem worth nearly $ 30 billion. Global bleaching events, which were once a rarity, are occurring more often and with greater intensity. In 2016 we witnessed the largest coral bleaching in history, which could happen again, if we don't do something right away.
Oxybenzone , Octinoxate , Octocrylene (common active ingredients found in most sunscreens on the market) change the DNA of corals, causing sterility and an inability to reproduce . These actives, depositing on corals, cause them to absorb more heat, so the natural tolerance threshold towards changes in water temperature is lowered, causing bleaching and increasing the risk of dying.
THE SOLUTION:OUR SPF
Acqualaï is a line of broad spectrum sun creams with physical filters for face and body, safe for both skin and the ocean. Its mineral formula, suitable for all skin types, reflects UVA/UVB rays creating a surface protective screen that does not penetrate the epidermis and avoids irritation.
Acqualaï goal is to offer a solution that is not harmful to the environment and to change the way sunscreen is seen, making it more palatable and pleasant.
The production is proudly Made in Italy, favors a short supply chain and enhances local ingredients, cruelty-free, without the use of parabens, sulphates and silicones . The choice of the infinitely recyclable aluminum tube was preferred with a view to a circular economy.
Acqualaï has an Italian soul, which can be recognized in every detail, from the shades of the packaging, inspired by the colors of our seas, to the names of the products in the line, which refer to our beloved islands.